Crap at Christmas wrapping? Call a professional (From Haringey Independent)

Crap at Christmas wrapping? Call a professional

2:07pm Monday 15th December 2008

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Have you ever thought your loved one’s perfectly wrapped gift bore the signs of a little professional help?

Now Croydon-based Firebox.com has devised a wrapping service so deliberately shoddy, you’ll believe they spent all those precious seconds lovingly mummifying your presents themselves.

The aptly named CrapWrap ensures your gifts are given a truly personal touch, complete with enough clumsily applied brown duct tape to gag a hostage, ripped paper and no fancy frills.

The company recruited 20 of its male forklift truck drivers and warehouse employees to wrap presents as badly as possible.

Kevin Smith, 29, holds the dubious honour of being the worst wrapper at the Croydon depot.

He said: “I am rubbish. We’re not given any instructions. I’m just asked to make a hash of it using lots of brown tape and making sure there are rips and untidy folds.

The £3.95 service has attracted over 500 customers since its launch last week.

Firebox PR Manager Claire Wood said: “We didn’t expect it to be so popular, and we did it as a bit of fun, but it went down amazingly. Customers think it’s hilarious.”

But to make sure all customers are laughing, a specific CrapWrap sticker identifies the package as an intended disaster and the company have had no complaints so far.

But as we enter a credit-crunch Christmas, isn’t paying for wrapping you could mess up yourself a little extravagant?

Miss Wood said: “Customers are happy to pay for a hilarious idea.”

MD of Firebox, Christian Robinson said: “Firebox celebrates its 10th birthday this year and just to show we haven’t lost our sense of humour, we’ve decided to give our customers an unusual, down-to-earth take on gift wrapping.”

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