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12:42am Wednesday 1st October 2008
Politicians, celebrities and sports stars arrived for a ceremony which pays tribute to some of the nation's unsung heroes and rewards acts of courage.
Prime Minister Gordon Brown and more than 100 celebrities attended the Daily Mirror's Pride Of Britain Awards at the London Television Centre.
Celebrities arriving in the rain said it was a "humbling" event to come to and an honour to be invited.
Virgin Atlantic chief Sir Richard Branson said: "This event makes you very, very proud of Britain. These are incredible individuals, incredibly brave, who have endured some incredible things."
Pop star Ronan Keating said: "These are incredible people who have been through amazing things. I am delighted to be asked to come here."
Film star Kevin Spacey said: "It's remarkable that ordinary people face unbelievably difficult circumstances, and find a part of themselves, the spirit, the heart, to do things for other people."
Other celebrities arriving including Sir Michael Caine, Bruce Forsyth and Spice Girls Emma Bunton and Geri Halliwell.
The Prime Minister said: "The Pride of Britain Awards has become a highlight of our national calendar. They're enduring success illustrates that we as a country take the greatest pride in those who show the courage to go beyond the call of duty, the dedication to support and tend for loved ones and families, and the inspiration to transform communities."
The Prince of Wales was also appearing via videolink to present the Prince's Trust Young Achiever award to Ricky McCalla, a youth mentor from Bromley. The Prince describes the winner's stories as "inspiring and humbling". He said: "These marvellous awards reminds us of the compassion, decency and courage which still exists in every corner of the land."
The winners were selected by a panel of judges including the Prime Minister's wife Sarah Brown, pioneering heart surgeon Sir Magdi Yacoub and athlete Dame Kelly Holmes.
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